Certification & Recognition
Managing the internationally recognised PUG Eco-Rating System for lodges and camps, assessing environmental and social performance.
TOFT India Wildlife Association
Tourism that protects the wild
A collective working to ensure India’s wildlife, wild lands and local communities thrive through responsible tourism.
Who we are
A shared commitment to conservation
TOFT India Wildlife Association — Travel Operators for Tigers — brings together responsible wildlife travel operators, naturalists, lodge owners, hoteliers and conservation advocates.
Established in 2004, TOFT India pioneered the concept of conservation through tourism in South Asia. What began as a small campaign has grown into a nationwide movement, working closely with governments, park authorities, tourism professionals and local communities to promote responsible wildlife tourism that delivers real conservation and livelihood outcomes.
2004 The year our conservation-through-tourism movement began
Our vision
Thriving wildlife destinations that uplift the people who protect them.
Our work
What We Do
We connect better tourism practices with measurable benefits for wildlife, habitats and the communities living alongside them.
Training & Capacity Building
Conducting workshops and programmes for guides, naturalists and park staff to strengthen skills and visitor experiences.
Advocacy & Policy
Engaging with government bodies and conservation organisations to shape responsible wildlife tourism policies.
Community Empowerment
Supporting local livelihoods through responsible employment, training and long-term eco-tourism partnerships.
Research & Monitoring
Undertaking studies and audits to understand tourism’s impact on wildlife, habitats and local communities.
Be part of the change
Join TOFT Join the Movement
Become part of a growing network of travel operators, lodge owners, conservationists and nature enthusiasts working to protect wildlife, strengthen conservation and create meaningful benefits for local communities.