Globally, governments spend relatively little each year protecting wildlife and wild landscapes. Yet nature-based tourism contributes billions annually to conservation through park fees, tourism revenues and employment in protected landscapes.
Our Impact
Tourism as a force for conservation
Our Impact
Responsible nature tourism can protect wildlife, strengthen local communities and create lasting value for the landscapes we all depend on.
Why it matters
Why Nature Tourism Matters
Nature tourism creates a direct connection between healthy landscapes, thriving wildlife and prosperous local communities.
Responsible tourism provides powerful incentives to protect nature while supporting sustainable livelihoods for communities living around protected areas.
Across South Asia, the growth of nature tourism has helped support conservation, reduce rural poverty and generate employment in remote areas where few other economic opportunities exist.
When tourism is managed responsibly, it creates a system where conservation, local communities and sustainable travel all benefit together.
Positive outcomes
Our Measures of Success
We measure progress through healthier wildlife populations, protected natural landscapes, greater public participation and stronger rural economies.
Wildlife Recovery
Tiger populations in India have significantly increased over the last two decades through stronger conservation protection and responsible tourism.
Protected Landscapes
Nature tourism has helped protect wilderness landscapes and encouraged greater investment in conservation and wildlife protection.
Conservation Community
Millions of visitors now experience protected areas every year, creating a growing global community that supports conservation.
Stronger Rural Economies
Tourism has created new rural economies around protected areas, helping local communities benefit directly from conservation.
Conservation works when everyone benefits.
By bringing together travellers, tourism businesses, conservationists and local communities, responsible tourism can help protect South Asia’s natural heritage for generations to come.