Our Impact
Why Nature Tourism Matters
Globally governments spend relatively little each year protecting wildlife and wild landscapes. Yet nature-based tourism contributes billions annually to conservation through park fees, tourism revenues and employment in protected landscapes.
Responsible tourism provides powerful incentives to protect nature while supporting sustainable livelihoods for communities living around protected areas.
Across South Asia the growth of nature tourism has helped support conservation, reduce rural poverty and generate employment in remote areas where few other economic opportunities exist.
When tourism is managed responsibly it creates a system where conservation, local communities and sustainable travel all benefit together.
Our Measures of Success
Tiger populations in India have significantly increased over the last two decades thanks to stronger conservation protection and responsible tourism.
Nature tourism has helped protect wilderness landscapes and encouraged investment in conservation and wildlife protection.
Millions of visitors now experience protected areas every year, creating a global community supporting conservation.
Tourism has created new rural economies around protected areas helping communities benefit from conservation.